Job satisfaction and service quality gap in public universities in the east coast of Malaysia
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Date
2002-07
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Fakulti Pengurusan Ekonomi
Abstract
The increasing number of public and private university indicates that the competition in the higher education industry in Malaysia is
becoming volatile. In order to compete effectively in the marketplace, an educational institution needs to differentiate itself from their competitors. Similar to other firms in service sector, perhaps, the only way the higher education institutions can differentiate themselves from their competitors is through delivering high quality service.
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Keywords
HF 5549.5 .J63 W3 2002, Wan Norhayati Mohamed, Tesis FPE 2002, Job analysis, Employee motivation, Job satisfaction, Employee attitude surveys