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  1. Home
  2. Browse by Author

Browsing by Author "Wan Norhayati Mohamed"

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    The influence of nurses' quality of work life on life satisfaction and service quality
    (Terengganu: Universiti Malaysia Terengganu, 2013-06) Wan Norhayati Mohamed
    It is the aim of the Malaysian government to deliver high-quality health-care service to the society. However, the health-care industry is facing high job turnover and shortage of experienced staff. Insufficient experienced staff can lead to low health-care service quality. In a situation where the industry is facing a shortage of trained and experienced nursing staff, it is important to ensure that the current work force is able to deliver high-quality service.
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    Job satisfaction and service quality gap in public universities in the east coast of Malaysia
    (Fakulti Pengurusan Ekonomi, 2002-07) Wan Norhayati Mohamed
    The increasing number of public and private university indicates that the competition in the higher education industry in Malaysia is becoming volatile. In order to compete effectively in the marketplace, an educational institution needs to differentiate itself from their competitors. Similar to other firms in service sector, perhaps, the only way the higher education institutions can differentiate themselves from their competitors is through delivering high quality service.
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    The Relationship Between Attitude Dimension, Social Influence and Self-Efficacy on Behavioural Intention to Consume Functional Food among Malaysian
    (International Business Management, 2016) Hayatul Safrah Salleh; Nor Azila Mohd Noor; Nik Hazimah Nik Mat; Safiek Mokhlis; Wan Norhayati Mohamed; Yusnita Yusof
    This study is intended to minimize the gap in the literature and develop more understanding concerning the issue of unhealthy consumption behaviour among Malaysians which indeed leads to the prevalence of obesity and Non-Communicable Diseases (NCDs). Many studies had scientifically proven that functional foods, with fortified nutritional values could help prevent the risks of NCDs and improve overall health. Therefore, this study is aimed to investigate the relationship between antecedent factors of attitude dimensions (i.e., reward, necessity, confidence and safety), social influence and self-efficacy on behavioural intention to consume functional foods among Malaysians. A survey was conducted with a sample of 452 respondents by using the self-administered questionnaire. The results revealed that only reward, self-efficacy and necessity factors significantly influence consumer-behavioural intention to consume functional foods. On the other hand, confidence, safety and social influence factors have no significant bearing on consumer-behavioural intention. The results from this study can shed further light on functional foods consumption behaviour and will be valuable for health food industry marketers in formulating effective marketing communication strategies to facilitate favourable attitudinal change towards healthy foods.
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Perpustakaan Sultanah Nur Zahirah, Universiti Malaysia Terengganu
Mengabang Telipot 21030 Kuala Terengganu, Terengganu Darul Iman
Tel: 609 - 6684185 | Fax: 609 - 6684179 | Email: psnz@umt.edu.my
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