The influence of religion on retail patronage behaviour in Malaysia

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dc.contributor.authorSafiek Mokhlis
dc.date.accessioned2011-08-10T04:14:08Z
dc.date.available2011-08-10T04:14:08Z
dc.date.issued2006
dc.description.abstractAlthough culture and subcultural norms have been subjected to increased scrutiny in recent years as explanatory constructs for various dimensions of consumer behaviours, religion as a subsystem of culture has received only slight attention in the marketing literature. The purpose of this study was to examine the religious influences on some selected aspects of consumer behaviour. Utilising consumer behaviour model of retail patronage as a framework, religious influences on the following aspects of consumer behaviour were examined: lifestyle, use of information source, shopping orientation, store attribute importance and store patronage. Consistent with previous research, religion was viewed from two different perspectives namely religious affiliation and religiosity. Religious affiliation is the adherence of individuals to a particular religious group while religiosity, or religious commitment, is the degree in which beliefs in specific religious values and ideals are espoused and practiced by an individual.en_US
dc.identifier.urihttp://hdl.handle.net/123456789/837
dc.language.isoenen_US
dc.publisherUniversity of Stirlingen_US
dc.relation.ispartofseries;HF 5429 .S2 2006
dc.subjectHF 5429 .S2 2006en_US
dc.subjectSafiek Mokhlisen_US
dc.subjectThe influence of religion on retail patronage behaviour in Malaysiaen_US
dc.subjectRetail trade -- Researchen_US
dc.subjectReligion -- Economic aspectsen_US
dc.titleThe influence of religion on retail patronage behaviour in Malaysiaen_US
dc.typeThesisen_US
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