Tourists' attitudes towards advertising in a malaysian tourism context

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dc.contributor.authorAzizul Yadi Yaakop
dc.date.accessioned2016-05-24T02:19:45Z
dc.date.available2016-05-24T02:19:45Z
dc.date.issued2010-11
dc.description.abstractFor almost half a century, advertising attitudes have been a popular topic of study among researchers in consumer behaviour (Bauer and Greyser, 1968; Petrovici and Marinov, 2007). In parallel with the long history and ever-growing interest in this area, the framework to examine consumers' attitudes towards advertising has also gone through a considerable evolution. The evolution demonstrates how researchers in the field want to look at this phenomenon from a very detailed perspective.en_US
dc.identifier.urihttp://hdl.handle.net/123456789/4571
dc.language.isoenen_US
dc.publisherUnited Kingdom: University of Surreyen_US
dc.subjectHF 5814 .A9 2011en_US
dc.subjectAzizul Yadi Yaakopen_US
dc.subjectTesis University of Surrey 2011en_US
dc.titleTourists' attitudes towards advertising in a malaysian tourism contexten_US
dc.typeThesisen_US
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