Tourists' attitudes towards advertising in a malaysian tourism context
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Date
2010-11
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United Kingdom: University of Surrey
Abstract
For almost half a century, advertising attitudes have been a popular topic of study among researchers in consumer behaviour (Bauer and Greyser, 1968; Petrovici and Marinov, 2007). In parallel with the long history and ever-growing interest in this area, the framework to examine consumers' attitudes towards advertising has also gone through a considerable evolution. The evolution demonstrates how researchers in the field want to look at this phenomenon from a very detailed perspective.
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HF 5814 .A9 2011, Azizul Yadi Yaakop, Tesis University of Surrey 2011