Islamic Attributes Of Destination For Muslim Tourists’ Loyalty Intention In Malaysia
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Date
2017-04
Journal Title
Journal ISSN
Volume Title
Publisher
Universiti Malaysia Terengganu
Abstract
Islamic tourism in Malaysia grows year by year. The demand for Islamic
tourism products has indeed increased, parallel with the increasing number
of Muslim tourists to Malaysia and the increasing number of hotels that
provide Islamic tourism products in recent years. Although the concept of
Islamic tourism is gaining popularity, there are still matters unexplored
especially pertinent to the attributes, which drive tourists to Islamic tourism
destination. The objectives of this study are (i) to identify the influence of
Islamic attributes of destination (IAD) on loyalty intention, (ii) to identify the
influence of IAD on tourists’ satisfaction, (iii) to identify the influence of
tourists’ satisfaction on loyalty intention, (iv) to investigate the role of tourists’
satisfaction as a mediator between IAD and loyalty intention and (v) to
investigate the role of religious commitment as a moderator between IAD
and loyalty intention.
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Siti Aishah Ismail, G 156.5 .R44 S5 2017