MALAYSIAN CRAFTPRENEURS OPERATIONS

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dc.contributor.authorMOHD SHALADDIN MUDA
dc.contributor.authorMUHAMMAD ABI SOFIAN ABD HALIM
dc.contributor.authorWAN ABD AZIZ WAN MOHD AMIN
dc.date.accessioned2017-10-04T02:40:18Z
dc.date.available2017-10-04T02:40:18Z
dc.date.issued2011
dc.description.abstractThis paper explores the emergence and possibilities of sustainable entrepreneurship as a new field of knowledge in the Malaysian craft industry. Fundamentally, the paper focusses on assessing the relationship between entrepreneurial motivation in sustainable entrepreneurship involving business commitment and growth. This research used a path-model survey to acquire the causal relationships and multiple regressions to verify the R-square with data derived from 380 craftpreneurs in Kraftangan Malaysia. The results found that the first layer of the pathdiagram indicated 37.8% of variance in growth performance was determined by factors involving entrepreneurial motivation and business commitment, and 43.3% of business commitment was determined by factors involving entrepreneurial motivation. The findings imply that business commitment emerges as a prominent intermediary and moderating variable in discerning the relationship between sustainable entrepreneurial motivation and growth performance. Finally, the results also imply that entrepreneurial motivation is a crucial factor in developing sustainable entrepreneurship, involving business commitment and growth.en_US
dc.identifier.issn18238556
dc.identifier.urihttp://hdl.handle.net/123456789/6905
dc.language.isoenen_US
dc.publisherJournal of Sustainability Science and Managementen_US
dc.subjectEntrepreneurial motivationen_US
dc.subjectbusiness commitmenten_US
dc.subjectgrowth performanceen_US
dc.subjectsustainable entrepreneurshipen_US
dc.subjectcraft industryen_US
dc.titleMALAYSIAN CRAFTPRENEURS OPERATIONSen_US
dc.title.alternativeASSESSING THE RELATIONSHIP BETWEEN SUSTAINABLE ENTREPRENEURSHIP INVOLVING ENTREPRENEURIAL MOTIVATION, COMMITMENT AND GROWTH PERFORMANCEen_US
dc.typeArticleen_US
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