MALAYSIAN CRAFTPRENEURS OPERATIONS
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Date
2011
Journal Title
Journal ISSN
Volume Title
Publisher
Journal of Sustainability Science and Management
Abstract
This paper explores the emergence and possibilities of sustainable entrepreneurship
as a new field of knowledge in the Malaysian craft industry. Fundamentally, the paper focusses
on assessing the relationship between entrepreneurial motivation in sustainable entrepreneurship
involving business commitment and growth. This research used a path-model survey to acquire
the causal relationships and multiple regressions to verify the R-square with data derived from
380 craftpreneurs in Kraftangan Malaysia. The results found that the first layer of the pathdiagram indicated 37.8% of variance in growth performance was determined by factors involving
entrepreneurial motivation and business commitment, and 43.3% of business commitment was
determined by factors involving entrepreneurial motivation. The findings imply that business
commitment emerges as a prominent intermediary and moderating variable in discerning the
relationship between sustainable entrepreneurial motivation and growth performance. Finally,
the results also imply that entrepreneurial motivation is a crucial factor in developing sustainable
entrepreneurship, involving business commitment and growth.
Description
Keywords
Entrepreneurial motivation, business commitment, growth performance, sustainable entrepreneurship, craft industry