Browsing by Author "Siti Aishah Ismail"

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    Islamic Attributes Of Destination For Muslim Tourists’ Loyalty Intention In Malaysia
    (Universiti Malaysia Terengganu, 2017-04) Siti Aishah Ismail; School of Maritime Business and Management
    Islamic tourism in Malaysia grows year by year. The demand for Islamic tourism products has indeed increased, parallel with the increasing number of Muslim tourists to Malaysia and the increasing number of hotels that provide Islamic tourism products in recent years. Although the concept of Islamic tourism is gaining popularity, there are still matters unexplored especially pertinent to the attributes, which drive tourists to Islamic tourism destination. The objectives of this study are (i) to identify the influence of Islamic attributes of destination (IAD) on loyalty intention, (ii) to identify the influence of IAD on tourists’ satisfaction, (iii) to identify the influence of tourists’ satisfaction on loyalty intention, (iv) to investigate the role of tourists’ satisfaction as a mediator between IAD and loyalty intention and (v) to investigate the role of religious commitment as a moderator between IAD and loyalty intention.
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    Modelling Travelers' Behavioural Intentions for Halal Hospitality
    (The Social Sciences, 2016) Azizul Yadi Yaakop; Siti Aishah Ismail; Nomahaza Mahadi; Zailin Zainal Ariffin
    Islamic tourism is rapidly growing to become the largest tourism sector due to its increasing demand of Islamic tourism products especially in a country like Malaysia. However, little research has been done to explore more about travelers' perceptions on Islamic tourism in Malaysia. This study used Partial Least Square (PLS) analysis as a tool to explore the dimensions of Islamic attributes of destination, i.e., Availability ofHalal food and Worship Facilities (WF), Banning of Immoral Activity (!A) and Islamic Dress Code (DC) that maybe important to the segment of Muslim travelers for Halal hospitality in Malaysia. About 396 Muslims travelers participated in this study. The findings revealed that availability of Halal food and Worship Facilities (WF) and Dress Code (DC) have positive relationships on Behavioral Intentions (BI) among Muslims travelers for Halal hospitality in Malaysia. The study indicated that banning of Immoral Activities (IA) significantly affects Muslim travelers' Behavioral Intentions (BI) in Malaysia. The findings also suggested that Tourist Satisfaction (TS) mediated the relationships between Islamic attributes of destination and Behavioral Intention (BI). This study used quantitative method; the data was collected by using a set of self-administered questionnaire. It is hoped that the study will be used as a guideline for destination marketers to develop marketing strategies to attract Muslim travelers come to Malaysia.