Browsing by Author "Azizul Yadi Yaakop"

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    Modelling Travelers' Behavioural Intentions for Halal Hospitality
    (The Social Sciences, 2016) Azizul Yadi Yaakop; Siti Aishah Ismail; Nomahaza Mahadi; Zailin Zainal Ariffin
    Islamic tourism is rapidly growing to become the largest tourism sector due to its increasing demand of Islamic tourism products especially in a country like Malaysia. However, little research has been done to explore more about travelers' perceptions on Islamic tourism in Malaysia. This study used Partial Least Square (PLS) analysis as a tool to explore the dimensions of Islamic attributes of destination, i.e., Availability ofHalal food and Worship Facilities (WF), Banning of Immoral Activity (!A) and Islamic Dress Code (DC) that maybe important to the segment of Muslim travelers for Halal hospitality in Malaysia. About 396 Muslims travelers participated in this study. The findings revealed that availability of Halal food and Worship Facilities (WF) and Dress Code (DC) have positive relationships on Behavioral Intentions (BI) among Muslims travelers for Halal hospitality in Malaysia. The study indicated that banning of Immoral Activities (IA) significantly affects Muslim travelers' Behavioral Intentions (BI) in Malaysia. The findings also suggested that Tourist Satisfaction (TS) mediated the relationships between Islamic attributes of destination and Behavioral Intention (BI). This study used quantitative method; the data was collected by using a set of self-administered questionnaire. It is hoped that the study will be used as a guideline for destination marketers to develop marketing strategies to attract Muslim travelers come to Malaysia.
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    Tourists' attitudes towards advertising in a malaysian tourism context
    (United Kingdom: University of Surrey, 2010-11) Azizul Yadi Yaakop
    For almost half a century, advertising attitudes have been a popular topic of study among researchers in consumer behaviour (Bauer and Greyser, 1968; Petrovici and Marinov, 2007). In parallel with the long history and ever-growing interest in this area, the framework to examine consumers' attitudes towards advertising has also gone through a considerable evolution. The evolution demonstrates how researchers in the field want to look at this phenomenon from a very detailed perspective.