Persuasion at work
No Thumbnail Available
Date
1999
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Video Education Australasia
Abstract
This program aims to raise awareness of persuasive language as an aspect of all communication and to encourage students to investigate persuasion and language within a work context. It is divided into three sections highlighting careers with an emphasis on the application of persuasive skills in the workplace. section 1 - Advertising: Axis campaigns -- section 2 - Public relations: Customs house -- section 3 - Real Estate Sales: Century 21
Description
Keywords
Persuasion (Psychology), Business communication