Marketing a service : three case studies
| dc.contributor.author | TV Choice | |
| dc.date.accessioned | 2023-06-08T02:46:51Z | |
| dc.date.available | 2023-06-08T02:46:51Z | |
| dc.date.issued | 2000 | |
| dc.description.abstract | This video looks at the experience of three well-known organisations marketing very different types of services. | en_US |
| dc.identifier.issn | 1100018567 | |
| dc.identifier.other | HD 31 .M37 | |
| dc.identifier.uri | https://umt-ir.umt.edu.my/handle/123456789/17866 | |
| dc.language.iso | en | en_US |
| dc.publisher | London: TV Choice | en_US |
| dc.subject | marketing | en_US |
| dc.title | Marketing a service : three case studies | en_US |
| dc.type | Video | en_US |