Consumer-behavioural intention and consumption towards functional food in Malaysia

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dc.contributor.authorHayatul Safrah Salleh
dc.date.accessioned2017-03-28T07:51:58Z
dc.date.available2017-03-28T07:51:58Z
dc.date.issued2014-08
dc.description.abstractUnhealthy eating behaviour has been linked to the risks of many chronic diseases all around the world including Malaysia. Functional foods and its association with health benefits and reducing the risk of diseases open a promising avenue for consumers to pursue a healthier life as well as extending their life expectancy. This study aims to examine the attitude dimensions, social influence and self-efficacy related factors that may influence consumer-behavioural intention to consume functional foods and to identify the relationship between consumer-behavioural intention and consumer-consumption behaviour as well as to examine the effect of past experience as moderator on the intention-behaviour relationship.en_US
dc.identifier.urihttp://hdl.handle.net/123456789/5068
dc.language.isoenen_US
dc.publisherKedah: Universiti Utara Malaysiaen_US
dc.relation.ispartofseriesQP 144 .F85 H3 2014;
dc.subjectQP 144 .F85 H3 2014en_US
dc.subjectHayatul Safrah Sallehen_US
dc.subjectTesis Universiti Utara Malaysia 2014en_US
dc.subjectFunctional foods -- Analysisen_US
dc.titleConsumer-behavioural intention and consumption towards functional food in Malaysiaen_US
dc.typeThesisen_US
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