Browsing by Author "Yusnita Yusof"

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    The Determinants of Commitment among Homestay Operators in Malaysia
    (Procedia Economics and Finance, 2016) Yusnita Yusof; Mohd Shaladdin Muda; Ahmad Munir Salleh; Yahaya Ibrahim; Wan Abdul Aziz Wan Mohd Amin
    Homestay operators in Malaysia have long been pursuing their homestay program assisted by the government and their respective communities. However, the homestay operators are still confronted with issues such as the declining number of tourist arrivals which could not generate additional income as expected. This has created other problems such as low commitment level among themselves. Therefore, this study was undertaken to identify the determinants that affect the commitment among homestay operators in Malaysia such as quality of life attributes, attitudes, community roles and the role of government. This study used a survey method using a questionnaire involving 394 homestay operators throughout Malaysia. The study population comprised of 3,211 homestay operators who were registered with the Ministry of Tourism Malaysia as at December 2011. The sample was selected using probability sampling method through multistage cluster sampling procedure. A total of 396 questionnaires were distributed using face to face method but only 337 questionnaires were used for purposes of data analysis. The finding showed that the level of commitment among homestay operators was moderate. The four determinants of the study namely quality of life attributes, attitudes, role of community and the role of government have had positive relationships and become significant predictors to the commitment of the homestay operators in Malaysia
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    Penentu komitmen dan kepuasan hidup pengusaha inap desa di Malaysia
    (Terengganu: Universiti Malaysia Terengganu, 2015-05) Yusnita Yusof
    Pengusaha inap desa di Malaysia telah lama mengusahakan inap desa mereka dengan dibantu oleh pihak kerajaan dan komuniti masing-masing. Namun begitu pelbagai masalah dan isu masih membelenggu para pengusaha terutamanya dari segi kemerosotan kedatangan bilangan pelancong ke inap desa seterusnya tidak dapat menjana sumber pendapatan sampingan seperti yang diharapkan.
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    Pengaruh kepemimpinan transformasi dan sikap terhadap komitmen organisasi pengusaha inap desa di Malaysia
    (Terengganu: Universiti Malaysia Terengganu, 2012-07) Yusnita Yusof
    Kajian ini bertujuan untuk mengkaji pengaruh kepemimpinan transformasi dan sikap terhadap komitmen organisasi pengusaha inap desa di Malaysia. Empat dimensi kepemimpinan transformasi telah digunakan iaitu pengaruh individu, motivasi inspirasi, stimulasi intelektual dan pertimbangan individu.
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    The Relationship Between Attitude Dimension, Social Influence and Self-Efficacy on Behavioural Intention to Consume Functional Food among Malaysian
    (International Business Management, 2016) Hayatul Safrah Salleh; Nor Azila Mohd Noor; Nik Hazimah Nik Mat; Safiek Mokhlis; Wan Norhayati Mohamed; Yusnita Yusof
    This study is intended to minimize the gap in the literature and develop more understanding concerning the issue of unhealthy consumption behaviour among Malaysians which indeed leads to the prevalence of obesity and Non-Communicable Diseases (NCDs). Many studies had scientifically proven that functional foods, with fortified nutritional values could help prevent the risks of NCDs and improve overall health. Therefore, this study is aimed to investigate the relationship between antecedent factors of attitude dimensions (i.e., reward, necessity, confidence and safety), social influence and self-efficacy on behavioural intention to consume functional foods among Malaysians. A survey was conducted with a sample of 452 respondents by using the self-administered questionnaire. The results revealed that only reward, self-efficacy and necessity factors significantly influence consumer-behavioural intention to consume functional foods. On the other hand, confidence, safety and social influence factors have no significant bearing on consumer-behavioural intention. The results from this study can shed further light on functional foods consumption behaviour and will be valuable for health food industry marketers in formulating effective marketing communication strategies to facilitate favourable attitudinal change towards healthy foods.