Browsing by Author "Safiek Mokhlis"

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    The influence of religion on retail patronage behaviour in Malaysia
    (University of Stirling, 2006) Safiek Mokhlis
    Although culture and subcultural norms have been subjected to increased scrutiny in recent years as explanatory constructs for various dimensions of consumer behaviours, religion as a subsystem of culture has received only slight attention in the marketing literature. The purpose of this study was to examine the religious influences on some selected aspects of consumer behaviour. Utilising consumer behaviour model of retail patronage as a framework, religious influences on the following aspects of consumer behaviour were examined: lifestyle, use of information source, shopping orientation, store attribute importance and store patronage. Consistent with previous research, religion was viewed from two different perspectives namely religious affiliation and religiosity. Religious affiliation is the adherence of individuals to a particular religious group while religiosity, or religious commitment, is the degree in which beliefs in specific religious values and ideals are espoused and practiced by an individual.
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    The Relationship Between Attitude Dimension, Social Influence and Self-Efficacy on Behavioural Intention to Consume Functional Food among Malaysian
    (International Business Management, 2016) Hayatul Safrah Salleh; Nor Azila Mohd Noor; Nik Hazimah Nik Mat; Safiek Mokhlis; Wan Norhayati Mohamed; Yusnita Yusof
    This study is intended to minimize the gap in the literature and develop more understanding concerning the issue of unhealthy consumption behaviour among Malaysians which indeed leads to the prevalence of obesity and Non-Communicable Diseases (NCDs). Many studies had scientifically proven that functional foods, with fortified nutritional values could help prevent the risks of NCDs and improve overall health. Therefore, this study is aimed to investigate the relationship between antecedent factors of attitude dimensions (i.e., reward, necessity, confidence and safety), social influence and self-efficacy on behavioural intention to consume functional foods among Malaysians. A survey was conducted with a sample of 452 respondents by using the self-administered questionnaire. The results revealed that only reward, self-efficacy and necessity factors significantly influence consumer-behavioural intention to consume functional foods. On the other hand, confidence, safety and social influence factors have no significant bearing on consumer-behavioural intention. The results from this study can shed further light on functional foods consumption behaviour and will be valuable for health food industry marketers in formulating effective marketing communication strategies to facilitate favourable attitudinal change towards healthy foods.