Please use this identifier to cite or link to this item: http://umt-ir.umt.edu.my:8080/handle/123456789/700
Title: The influence of service quality and corporate image on students' loyalty in higher education
Other Titles: the case study of a local university
Authors: Zainudin Awang
Keywords: HD 59.2 .Z3 2007
Zainudin Awang
The influence of service quality and corporate image on students' loyalty in higher education
the case study of a local university
Corporate image
Issue Date: May-2007
Publisher: Fakulti Pengurusan Ekonomi
Abstract: Today, postgraduate education has become an important commodity in higher education industry and the competition for postgraduate customers among universities is stiff. As of 2006, there are 20 public universities, 21 private universities and more than 500 colleges in Malaysia competing for postgraduate students, their paying customers. The number of private institutions has increased tremendously after the government allowed private organizations to set-up their own universities and colleges. Furthermore, the government also allows foreign universities to market their programs in the country and even to set up their branch campuses here.
URI: http://hdl.handle.net/123456789/700
Appears in Collections:Fakulti Pengurusan Ekonomi

Files in This Item:
File Description SizeFormat 
HD 59.2 .Z3 2007 Abstract.pdf1.12 MBAdobe PDFView/Open
HD 59.2 .Z3 2007 FullText.pdf
  Restricted Access
43.19 MBAdobe PDFView/Open Request a copy


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.