Applying Technology Organization And Environment (TOE) Model In Social Media Marketing Adoption

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DC Field	Value	Language
dc.contributor.author	Noor Fadhlina, Mokhtar	-
dc.contributor.author	Zuha Rosufila, Abu Hasan	-
dc.contributor.author	Mohammad Abi Sofian, Abdul Halim	-
dc.date.accessioned	2017-05-21T08:40:26Z	-
dc.date.available	2017-05-21T08:40:26Z	-
dc.date.issued	2016	-
dc.identifier.citation	Vol.11; No.21; 5139-5144 p.	en_US
dc.identifier.issn	1818 5800	-
dc.identifier.uri	http://hdl.handle.net/123456789/5982	-
dc.description.abstract	In this study, Technology Organization and Environment (TOE) Model by Tonatzky and Fleischer is used as part of the theoritical framework.	en_US
dc.language.iso	en	en_US
dc.publisher	The Social Sciences	en_US
dc.subject	Social Media Marketing	en_US
dc.subject	TOE Model	en_US
dc.subject	SME	en_US
dc.subject	Malaysia	en_US
dc.subject	Size	en_US
dc.title	Applying Technology Organization And Environment (TOE) Model In Social Media Marketing Adoption	en_US
dc.title.alternative	The Case Of Small And Medium Enterprises In Kelantan, Malaysia	en_US
dc.type	Article	en_US
Appears in Collections:	Journal Articles

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