Applying Technology Organization And Environment (TOE) Model In Social Media Marketing Adoption

Please use this identifier to cite or link to this item: http://umt-ir.umt.edu.my:8080/handle/123456789/5982

Title:	Applying Technology Organization And Environment (TOE) Model In Social Media Marketing Adoption
Other Titles:	The Case Of Small And Medium Enterprises In Kelantan, Malaysia
Authors:	Noor Fadhlina, Mokhtar Zuha Rosufila, Abu Hasan Mohammad Abi Sofian, Abdul Halim
Keywords:	Social Media Marketing TOE Model SME Malaysia Size
Issue Date:	2016
Publisher:	The Social Sciences
Citation:	Vol.11; No.21; 5139-5144 p.
Abstract:	In this study, Technology Organization and Environment (TOE) Model by Tonatzky and Fleischer is used as part of the theoritical framework.
URI:	http://hdl.handle.net/123456789/5982
ISSN:	1818 5800
Appears in Collections:	Journal Articles

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