Quality of life attributes and life satisfaction among homestay operators in Malaysia

Abstract

Poor commrmities are still high among societies in Malaysia, especially those in rural areas due to the failure of development strategies Tourism has been used as a tool to improve the economy and well-being of local commrmities and the optimal quality of life among commrmities is what most government wish to achieve. Homestay program has been introduced to local and rural commmrities to get involved in tourism and monitored closely by Ministry of Tourism Malaysia. The objective of the study is to determine quality of life attributes that influence the perceived life satisfaction of homestay operators in Malaysia. A questionnaire administered through smvey was used to collect data from a total of 356 homestay operators throughout Malaysia using multistage cluster sampling method. The result of the research shows that quality of life attributes moderately influenced the homestay operators' life satisfaction. Governments are urged to approach the subjective assessment of quality of life such as life satisfaction indicator in determining the wellbeing of the people