The Determinants of Commitment among Homestay Operators in Malaysia

Abstract

Homestay operators in Malaysia have long been pursuing their homestay program assisted by the government and their respective communities. However, the homestay operators are still confronted with issues such as the declining number of tourist arrivals which could not generate additional income as expected. This has created other problems such as low commitment level among themselves. Therefore, this study was undertaken to identify the determinants that affect the commitment among homestay operators in Malaysia such as quality of life attributes, attitudes, community roles and the role of government. This study used a survey method using a questionnaire involving 394 homestay operators throughout Malaysia. The study population comprised of 3,211 homestay operators who were registered with the Ministry of Tourism Malaysia as at December 2011. The sample was selected using probability sampling method through multistage cluster sampling procedure. A total of 396 questionnaires were distributed using face to face method but only 337 questionnaires were used for purposes of data analysis. The finding showed that the level of commitment among homestay operators was moderate. The four determinants of the study namely quality of life attributes, attitudes, role of community and the role of government have had positive relationships and become significant predictors to the commitment of the homestay operators in Malaysia