Please use this identifier to cite or link to this item: http://umt-ir.umt.edu.my:8080/handle/123456789/5377
Title: Integration of Two-Phase Goal Programming to Examine the Effectiveness of Membership Model
Authors: L. Muhamad Safiih
A. G. Ateq Mezral
Keywords: Lexicographic Goal Programming
Multi-Choice Goal Programming with Utility Function
Retail Loyalty Program Membership
Issue Date: Sep-2016
Publisher: Scientific Research Publishing
Abstract: This study introduces an alternative through two phases of goal programming to overcome the existing membership model problem that does not have a specific mathematical method to examine whether the receipt number of members is compatible with the criteria or characteristics that apply for membership through the lexicographic goal programming (LGP) and multi-choice goal programming with utility function (MCGP-U). It is applied for membership artificial data. The results indicate that both goal programming methods could meet the retail loyalty program membership modus operandi.
URI: http://hdl.handle.net/123456789/5377
Appears in Collections:Journal Articles

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