Influences on Malaysian business students’ retailing career preferences

Abstract

Malaysia’s retail landscape has undergone much change over the past two decades as a result of its economic growth and social change. Globalization, technological advancements, the emergence of new retail formats and fierce competition are just a few of the advances in the industry. To manage in this climate, retailers need to attract and recruit the most talented employees who can demonstrate high level of competency and hence, give themselves a competitive advantage over their rivals (Leng, 2013). Many sources of prospective employees exist, including internal sources (company’s own employees) and external sources (competitors, suppliers, customers, ads, employment agencies etc.).