Internet Marketing Adoption by Small Business Enterprises in Malaysia

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Full metadata record

DC Field	Value	Language
dc.contributor.author	Noor Fadhiha Mokhtar	-
dc.date.accessioned	2017-04-03T08:27:07Z	-
dc.date.available	2017-04-03T08:27:07Z	-
dc.date.issued	2015	-
dc.identifier.issn	2219-1933	-
dc.identifier.uri	http://hdl.handle.net/123456789/5209	-
dc.description.abstract	The study provides insights into small business enterprises’ perceptions of the adoption of Internet marketing. Data were gathered from 10 in-depth semi-structured interviews conducted with small business owners located in Malaysia. The findings indicate that adopting Internet marketing assisted small business enterprises to have wider market coverage, reduce marketing cost, and increase customer relationship. The paper demonstrates the evolution of marketing approach; from traditional marketing to Internet marketing and the positive impact of Internet marketing to the businesses	en_US
dc.language.iso	en	en_US
dc.publisher	International Journal of Business and Social Science	en_US
dc.subject	Internet marketing	en_US
dc.subject	Small business enterprises	en_US
dc.subject	Interviews	en_US
dc.title	Internet Marketing Adoption by Small Business Enterprises in Malaysia	en_US
dc.type	Article	en_US
Appears in Collections:	Journal Articles

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