Internet Marketing Adoption by Small Business Enterprises in Malaysia

Abstract

The study provides insights into small business enterprises’ perceptions of the adoption of Internet marketing. Data were gathered from 10 in-depth semi-structured interviews conducted with small business owners located in Malaysia. The findings indicate that adopting Internet marketing assisted small business enterprises to have wider market coverage, reduce marketing cost, and increase customer relationship. The paper demonstrates the evolution of marketing approach; from traditional marketing to Internet marketing and the positive impact of Internet marketing to the businesses