Determinants of consumers behavior change in social commerce via Facebook

Please use this identifier to cite or link to this item: http://umt-ir.umt.edu.my:8080/handle/123456789/5136

Title:	Determinants of consumers behavior change in social commerce via Facebook
Authors:	Nurul Afzan Tengah @ Abd Rashid
Keywords:	HF 5415.32 .N8 2016 Nurul Afzan Tengah @ Abd Rashid Tesis PPPPM 2016 Consumer behavior -- Case studies
Issue Date:	Mar-2016
Publisher:	Terengganu: Universiti Malaysia Terengganu
Series/Report no.:	HF 5415.32 .N8 2016;
Abstract:	Consumers are moving towards Internet-based technologies as a medium of communication and a new channel for shopping. Recent developments show that the function of social media like Facebook is not just a medium for social interaction, but have expanded into a channel for online shopping.
URI:	http://hdl.handle.net/123456789/5136
Appears in Collections:	Pusat Pengajian Perniagaan dan Pengurusan Maritim

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