Please use this identifier to cite or link to this item: http://umt-ir.umt.edu.my:8080/handle/123456789/5136
Title: Determinants of consumers behavior change in social commerce via Facebook
Authors: Nurul Afzan Tengah @ Abd Rashid
Keywords: HF 5415.32 .N8 2016
Nurul Afzan Tengah @ Abd Rashid
Tesis PPPPM 2016
Consumer behavior -- Case studies
Issue Date: Mar-2016
Publisher: Terengganu: Universiti Malaysia Terengganu
Series/Report no.: HF 5415.32 .N8 2016;
Abstract: Consumers are moving towards Internet-based technologies as a medium of communication and a new channel for shopping. Recent developments show that the function of social media like Facebook is not just a medium for social interaction, but have expanded into a channel for online shopping.
URI: http://hdl.handle.net/123456789/5136
Appears in Collections:Pusat Pengajian Perniagaan dan Pengurusan Maritim

Files in This Item:
File Description SizeFormat 
HF 5415.32 .N8 2016 Abstract.pdf160.53 kBAdobe PDFView/Open
HF 5415.32 .N8 2016 FullText.pdf
  Restricted Access
2.41 MBAdobe PDFView/Open Request a copy


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.