Please use this identifier to cite or link to this item: http://umt-ir.umt.edu.my:8080/handle/123456789/10392
Full metadata record
DC FieldValueLanguage
dc.contributor.authorPan Ein Lalp-
dc.date.accessioned2018-11-21T07:31:19Z-
dc.date.available2018-11-21T07:31:19Z-
dc.date.issued2012-
dc.identifier.urihttp://umt-ir.umt.edu.my:8080/xmlui/handle/123456789/10392-
dc.description.abstractGlobal finance crisis has dramatically affected global economy. The onset of inflation drives the rising of living cost. The rise of private label market provides an alternative selection for consumers during purchasing. Private label products provides low price products but meet consumers' basic need and drives more consumers toward purchase of the product. There are two-third of consumers around the world who believed that private label product is better than other brands. However, there is limited research regarding private label product in Malaysia. This research is a study focusing on the factors influencing consumers' purchase intention toward private label product in Johor Bahru, Malaysia. The study use questionnaires to obtain information rega.rding consumers' purchase intention towards private label product and used convenience sampling in selecting participants (n= I 00) and location. The descriptive data paired t-test, independent t-test, ANOVA, Pearson correlation and multiple linear regression were conducted in analyzing the data.en_US
dc.language.isoenen_US
dc.publisherUniversiti Malaysia Terengganuen_US
dc.subjectPan Ein Lalpen_US
dc.subjectLP 38 FASM 2 2012en_US
dc.titleFactors influencing consumers' purchase intention toward private label product in Johor Bahru, Malaysiaen_US
dc.typeWorking Paperen_US
Appears in Collections:Fakulti Agroteknologi dan Sains Makanan

Files in This Item:
File Description SizeFormat 
LP 38 FASM 2 2012 Abstract.pdf472.84 kBAdobe PDFView/Open
LP 38 FASM 2 2012 Full text.pdf
  Restricted Access
5.82 MBAdobe PDFView/Open Request a copy


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.