Please use this identifier to cite or link to this item: http://umt-ir.umt.edu.my:8080/handle/123456789/10091
Title: Factors influencing consumers' purchase intention towards apple cider vinegar
Authors: Teoh Hui Leng
Keywords: Teoh Hui Leng
LP 44 FASM 2 2012
Issue Date: 2012
Publisher: Universiti Malaysia Terengganu
Abstract: Apple cider vinegar has generated a great discussion and several studies were carried out in recent years. In order to increase the knowledge and market of apple cider vinegar, it is necessary to investigate the important factors influencing consumers purchase intention towards apple cider vinegar. The objectives of this research were to determine the most significant factor that perceived to be important in purchasing apple cider vinegar, to compare mean difference of purchase intention and demographic profile and experience towards apple cider vinegar, to determine the relationship of health consciousness, weight loss, perceived value and food safety concern with purchase intention towards apple cider vinegar and to determine the most significant factor in influencing consumers' purchase intention towards apple cider vinegar.
URI: http://umt-ir.umt.edu.my:8080/xmlui/handle/123456789/10091
Appears in Collections:Fakulti Agroteknologi dan Sains Makanan

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