Please use this identifier to cite or link to this item: http://umt-ir.umt.edu.my:8080/handle/123456789/5377
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dc.contributor.authorL. Muhamad Safiih-
dc.contributor.authorA. G. Ateq Mezral-
dc.date.accessioned2017-04-09T05:03:43Z-
dc.date.available2017-04-09T05:03:43Z-
dc.date.issued2016-09-
dc.identifier.urihttp://hdl.handle.net/123456789/5377-
dc.description.abstractThis study introduces an alternative through two phases of goal programming to overcome the existing membership model problem that does not have a specific mathematical method to examine whether the receipt number of members is compatible with the criteria or characteristics that apply for membership through the lexicographic goal programming (LGP) and multi-choice goal programming with utility function (MCGP-U). It is applied for membership artificial data. The results indicate that both goal programming methods could meet the retail loyalty program membership modus operandi.en_US
dc.language.isoenen_US
dc.publisherScientific Research Publishingen_US
dc.subjectLexicographic Goal Programmingen_US
dc.subjectMulti-Choice Goal Programming with Utility Functionen_US
dc.subjectRetail Loyalty Program Membershipen_US
dc.titleIntegration of Two-Phase Goal Programming to Examine the Effectiveness of Membership Modelen_US
dc.typeArticleen_US
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