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dc.contributor.authorZaharah Abd. Mutalib-
dc.date.accessioned2018-11-18T07:04:08Z-
dc.date.available2018-11-18T07:04:08Z-
dc.date.issued2012-
dc.identifier.urihttp://umt-ir.umt.edu.my:8080/xmlui/handle/123456789/10067-
dc.description.abstractThis study was conducted with the purpose of identifying and determines influencing factors of respondents which dining-out experience and consumers' post­ purchased attitude towards service firm. Data from 150 respondents, comprising of local tourist who had visited the Cameron Highlands, were collected using a convenience sampling technique through a questionnaire survey. Four influencing factors of respondents dining-out experience and consumers' pot-purchased attitude towards service firm were analyzed by using Spearman Rank correlation. Based on the results, influencing factors on service quality for environmental quality have moderate relationship towards consumers' post-purchased attitude towards service firm and these were labeled as "restaurant's environment", "ambience condition" and "decor". As a conclusion, service quality (environmental quality), perceived value (value for money) food and beverages (appearance and presentation) and service quality (staff behavior) on friendliness had positive relationship to consumers' post­ purchased attitude towards service firm.en_US
dc.language.isoenen_US
dc.publisherUniversiti Malaysia Terengganuen_US
dc.subjectZaharah Abd. Mutaliben_US
dc.subjectLP 53 FASM 2 2012en_US
dc.titleThe relationship between dining-out experience and consumers' post-purchase attitude towards service firm and effect on behavioral intention at restauranten_US
dc.typeWorking Paperen_US
Appears in Collections:Fakulti Agroteknologi dan Sains Makanan

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