Please use this identifier to cite or link to this item: http://umt-ir.umt.edu.my:8080/handle/123456789/10067
Title: The relationship between dining-out experience and consumers' post-purchase attitude towards service firm and effect on behavioral intention at restaurant
Authors: Zaharah Abd. Mutalib
Keywords: Zaharah Abd. Mutalib
LP 53 FASM 2 2012
Issue Date: 2012
Publisher: Universiti Malaysia Terengganu
Abstract: This study was conducted with the purpose of identifying and determines influencing factors of respondents which dining-out experience and consumers' post­ purchased attitude towards service firm. Data from 150 respondents, comprising of local tourist who had visited the Cameron Highlands, were collected using a convenience sampling technique through a questionnaire survey. Four influencing factors of respondents dining-out experience and consumers' pot-purchased attitude towards service firm were analyzed by using Spearman Rank correlation. Based on the results, influencing factors on service quality for environmental quality have moderate relationship towards consumers' post-purchased attitude towards service firm and these were labeled as "restaurant's environment", "ambience condition" and "decor". As a conclusion, service quality (environmental quality), perceived value (value for money) food and beverages (appearance and presentation) and service quality (staff behavior) on friendliness had positive relationship to consumers' post­ purchased attitude towards service firm.
URI: http://umt-ir.umt.edu.my:8080/xmlui/handle/123456789/10067
Appears in Collections:Fakulti Agroteknologi dan Sains Makanan

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